One of the oldest and largest trade organizations in the insurance field, NAIFA was founded on June 18, 1890 in Boston as the National Association of Life Underwriters. NAIFA celebrated 100 years of industry leadership with Voices From the Field (PDF).


  • In 1928, NALU transferred its headquarters to New York City and eventually relocated to Washington, D.C., in 1956.
  • In 1951, NALU created a conference, General Agents and Managers Association (GAMA), to enhance the quality and capability of the insurance industry's field management.
  • In 1957, NALU formed the Association for Advanced Life Underwriting (AALU) to support advanced life insurance underwriters, agents engaged in complex areas of life insurance such as business continuation planning, estate planning, retirement planning, deferred compensation, and employee benefits planning.
  • In 1990, a third conference of NALU, the Association of Health Insurance Agents (AHIA) was formed to sustain and enhance the business environment for health insurance agents and to improve the financing and delivery of health care in the United States.
  • On September 29, 1999, the National Council delegates voted to change the association's name from the National Association of Life Underwriters to National Association of Insurance and Financial Advisors.
  • NAIFA has been committed to improving the quality of life for Americans and addressing social problems since 1956 when the association first started developing community service programs. NAIFA local associations currently volunteer in social programs for health care, homelessness, youth education, AIDS awareness, drug/alcohol awareness, the family, senior citizens and U.S. crisis relief efforts. Between 1981 and 1989, NAIFA public service programs were honored six times by the Reagan and Bush Administrations' Private Initiatives Program.
  • In May 2000, NAIFA moved into its new headquarters in Falls Church, Va., after 40 years at 1922 F Street, N.W., Washington, D.C.

Mission & Vision


Founded in 1890 as The National Association of Life Underwriters (NALU), NAIFA is the only organization serving and representing insurance and financial advisors regardless of the products they sell or the focus of their practice. NAIFA is your professional association, and its focus is to help protect your business, help you grow your business and promote ethical business conduct.

NAIFA Members are:

  • Insurance agents
  • Financial Advisors
  • Multiline Agents
  • Health Insurance and Employee Benefits Specialists
  • Both Captive and Independent Advisors
  • New to the Business, Industry Leaders and Everyone in Between.

Vision Statement

The National Association of Insurance and Financial Advisors protects and promotes the critical role of insurance in a sound financial plan and the essential role provided by our professional agents and advisors.

Mission Statement

The mission of the National Association of Insurance and Financial Advisors is to advocate for a positive legislative and regulatory environment, enhance business and professional skills, and promote the ethical conduct of our members.

Affiliated Associations

NAIFA's mission is advanced in part through ongoing partnerships with the following organization
  • The Association for Advanced Life Underwriting (AALU)
  • GAMA International
  • Life Happens (formerly The Life and Health Insurance Foundation for Education)
  • The Million Dollar Round Table (MDRT)
  • The National Association of Independenet Life Brokerage Agencies (NAILBA)
  • Women in Insurance and Financial Services (WIFS)
  • LIMRA International

Code of Ethics

PREAMBLE: Helping my clients protect their assets and establish financial security, independence and economic freedom for themselves and those they care about is a noble endeavor and deserves my promise to support high standards of integrity, trust and professionalism throughout my career as an insurance and financial professional. With these principles as a foundation, I freely accept the following obligations:

  • To help maintain my clients’ confidences and protect their right to privacy.
  • To work diligently to satisfy the needs of my clients.
  • To present, accurately and honestly, all facts essential to my clients’ financial decisions.
  • To render timely and proper service to my clients and ultimately their beneficiaries.
  • To continually enhance professionalism by developing my skills and increasing my knowledge through education.
  • To obey the letter and spirit of all laws and regulations which govern my profession.
  • To conduct all business dealings in a manner which would reflect favorably on NAIFA and my profession.
  • To cooperate with others whose services best promote the interests of my clients.
  • To protect the financial interests of my clients, their financial products and my profession, through political advocacy

Click here to purchase a ready-to-frame copy of the NAIFA Code of Ethics

Download the NAIFA Code of Ethics (PDF)


National Association of Insurance and Financial Advisors of Maine
P. O. Box 11515, Portland, Maine 04104
Phone: (207) 809-7687                                             


NAIFA Maine is a 501(c)6 non-profit organization.

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